Group - Concept Development

Group - Concept Development 

Over the past week our concept has developed steadily and we are now entering the planning stages for our music video, in addition to the research we are doing.

Thanks to our research over the past week we have come to the following conclusions:

• The location should be grand and glamorous if it is to effectively take influence from the other existing Electro-Swing videos we have been studying. This is a common factor in many of the videos we've analysed. Examples of these locations include ballrooms, theatres and bars. 
• Freya continued our research into possible local locations, which has led to us inquiring into the availability of the Trinity Theatre in Tunbridge Wells. At the time of writing this we are still awaiting a reply from the management team at the Trinity. This location is ideal for us as it is local, with an interior aesthetic that blends the desired 1920's elegance with a slightly gothic feel, which would support our vampire narrative.
• Another point we gathered from our research is that music videos for Electro-Swing music are often given strong colour grading in post production. This seems to be to enhance the particular atmosphere they are trying to portray, for example some of Caro Emerald's videos are coloured much warmer to give an inviting 1920's glamour vibe. 
• On the subject of colour, we also found a common pattern in which videos for this genre are often in greyscale, sometimes with a colour wash, and often feature the colour red in addition to the black, white and grey. 
• The last point also rings true for animated segments in the videos, where the colours used reflect the period setting of the videos.

Finally, we have also managed to secure the principal cast for our video, as well as potential backup cast members and extras. Depending on the availability of our location our cast could currently vary between just one and over 25 actors and extras. In securing our location and cast early we hope to avoid complications on these fronts later in pre-production and production.