Group - Digipak Development

Digipak Ideas Development

When we first started the project we created a mock up image of our digipak ideas - we used stills from our reccie footage, as well as some of Caro Emerald's own photographs and print work.

This is what we created:

However, after further discussion and analysis we have decided that we would prefer some more original ideas and also a larger distance away from the video (creating a new concept for the album less related to the video visual symbolisers). 

Our new ideas include:

• We have decided that we still keep the black, white and red key colours for the digipak, as these are still key concepts within our music genre and video, and will keep a reoccurring theme throughout the whole project.

• On our frames we wanted to keep a reoccurring boarder/corner design, which adds to the 1920s aesthetic. We took inspiration from designs and digipaks like these.

• We decided that our front pane will have an extreme close up photo our main actress. Her eyes will be cut out the top of the frame, with focus on her brightly coloured, red lips, and her fingers held to her mouth (to support the word in the album title of 'shocking'). The title would cover her nose and eyes. We did an extremely rough sketch to signify how this would look. 

• Our back cover/song list pane will be kept extremely simplistic (unlike before). We decided that due to the busy nature of the other panes, we should keep one quite plain so as to not visually overwhelm or cluster the digipak. We would keep the boarder design and have simplistic writing down the middle. This rough sketch demonstrates our ideas.

• For our other three panes we will keep the images simplistic - they will be close up, plain images of body parts. The three basic ideas we thought of would be, a close up of red lips (with the fangs), an arm with the gloves that she wore in the video and perhaps a photo of her back/neck with the feather boa. An example of one is sketched below. The photos will comply with the red, black and white theme, and will be taken in front of a green screen to make sure the only image is the central focus with a plain, coloured background. 

We thought simplifying our concept would make it easier to accurately achieve, and fitted better with our concept. We are all pleased with our new ideas and feel like better represent Caro and her style of music.